"If this book isn't already sitting on your book shelf, go out and buy it right now. You'll learn to take charge of your own financial life....Heinzl has written a practical guide to do-it-yourself investing."
— Harvey Enchin, Business Editor, Vancouver Sun

"Even if you're a fan of mutual funds, you may find yourself swayed by Mark Heinzl's arguments that they cost too much and you can invest more cheaply and efficiently on your own. An impressive addition to the Canadian personl finance bookshelf."
— Ellen Roseman, Business Editor, Toronto Star

"At a time when millions of Canadians are betting their financial futures on the judgment and integrity of mutual fund managers, Mark Heinzl presents some compelling arguments to make Canadians stop and think about the possibility that there might just be a better way."
— Mike Kennedy, President, Kennedy Management Services Inc.