 Attracting Investors: A Marketing Approach to Finding Funds for Your Business
ISBN: 978-0-471-64656-3
Hardcover
256 pages
August 2004
US $29.95
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Part One: INTRODUCTION.
1. Marketing to Investors and Lenders: What the Capital Markets Want.
2. Raising Capital: An Overview of Your Alternatives.
Part Two: UNDERSTANDING INVESTORS AND LENDERS.
3. Early-Stage Financing: The Role of Business Angels.
4. Private Equity: Unleashing Your Company’s Potential Value.
5. Lenders: Raising Funds from Banks and Other Financial Institutions.
Part Three: TOOLS FOR ATTRACTING AND KEEPING INVESTORS AND LENDERS.
6. Strategy: How to Win Investors’ Mind Share.
7. Tactic: How to Win Investors’ Market Share.
8. Value: How to Win Investors’ Heart Share.
Part Four: EPILOGUE.
9. Get Your Marketing Right!
Index.
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