 How to Persuade People Who Don't Want to be Persuaded: Get What You Want Every Time!
ISBN: 978-0-471-64797-3
Hardcover
256 pages
June 2004
US $27.95
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Acknowledgments.
1. Draw In the Listener.
2. Change the Moment.
3. The Transformation Mechanism.
4. The Body Metaphor.
5. The Paper Metaphor.
6. The Quick Pitch Opening.
7. The Quick Pitch Body.
8. The Slogan Pitch.
9. Convince With Samples.
10. The Power of Free.
11. The Power of Gifts.
12. Solid Proof.
13. Dynamic Clarity.
14. Be Distinct.
15. Overcome Resistance.
16. The Look.
17. The Platform Pitch.
18. The Mechanism Emergency Kit.
Index.
About the Authors.
