Creating Philanthropic Capital Markets: The Deliberate Evolution
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Designing the Future.
Change Comes Slowly.
The Trillion-Dollar Opportunity.
What Does Better Look Like?
Chapter 1. The Industry of Philanthropy.
Defining the Industry.
Mapping the Landscape of Philanthropic Capital.
Evolutionary Adaptations and the Limits of the Industrial Framework.
Evolutionary Aspects of Philanthropy.
The Exceptions Prove the Rule.
The Age of Commercial Charity.
Chapter 2. What the Future Could Look Like.
Not Just Newer, But Better.
Chapter 3. The Forces of Change.
Change Drivers on Society as a Whole.
New Structures for Working.
Globalization and Its Backlash.
Environmental and Community Sustainability.
Change Drivers on the Industry.
Pushing on the Pieces.
Drivers of Change at the Organizational Level.
Community Foundations Innovate First.
Private Foundations and Changes in the Industry.
The Ties that Bind Foundations Together.
Implications of These Changes.
Imagine the Industry Anew.
Can Philanthropy Change Itself?
Chapter 4. Philanthropic Marketplaces.
Philanthropy and Financial Services: Parallels and Divergences.
Competition in the Philanthropic Marketplace.
Products in the Market.
The Power of Joint Action.
Tied Together at the Top.
Chapter 5. Public Support for Philanthropy.
Regulated from the Start.
Industry Growth and Public Oversight.
Operating in the Public Eye: Growing Public Attention.
The Potential for Industry Action.
Pressure Points in the Regulatory Framework.
What the Regulatory Framework Should Do.
New Markets, New Approaches to Regulation.
Chapter 6. Evolving the Industry.
Aligning Products and Services to Aggregate Resources.
Using Knowledge as an Industry Resource.
Promoting Hybrid Organizations and Strategies.
Redesigning the Industry Infrastructure.
Potential Leverage Points.
The Direction of Evolution.
Chapter 7. New Nodes on the Network.
The Role of Money.
Charting Philanthropic Cycles.
Mixing Up the Menu.
New Assessment Strategies.
Buy or Rent?
The Sum of the Parts.
Changing One to Change Many.
Chapter 8. Building New Systems for Social Good.
The Futures We Choose.
New Revenue Systems.
Looking Back from the Future.
Alexa Cortes Culwell, CEO
Charles and Helen Schwab Foundation
"Now that all the philanthropic hype of the late 90’s has
died down, what are the true, key trends for the future? What
really matters? Bernholz articulately identifies the vital issues
we all must focus on if we are going to capitalize on those trends
and optimize philanthropy’s future."
Paul Shoemaker, Director
Social Venture Partners Seattle
Lucy Bernholz combines the rigor of a trained scholar with the
street smarts of an experienced practitioner. This combination ma
kes her an indispensable guide to the philanthropic marketplace.
Creating Philanthropic Capital Markets provides her most
provocative theories and visions, and therefore is a must read for
anyone who wants to understand, influence or participate
effectively in what she calls the new era of commercial
Katherine Fulton, Partner
Global Business Network and the Monitor Group
"Lucy Bernholz's critical analysis and clear language has
captured the key issues in today's philanthropy and made it
accessible to the non-technical reader. Our foundation's Board was
able to make several significant operational decisions by beginning
with Bernholz's analysis of the future of foundations."
Marvin Shotland, President
The Jewish Community Foundation of Los Angeles
"Lucy Bernholz's newest book is a lively and engaging
exploration of the dynamic new philanthropy industry in America. It
functions as a kind of ‘charitable GPS’ guiding the
reader across the fascinating, varied, and shifting terrain of 21st
Century charitable giving. But more importantly, it offers a
well-conceived blueprint of new ways that private charitable
resources can-and should-be better leveraged for greater
effectiveness and impact in the public benefit sector."
Peter Hero, President
Community Foundation Silicon Valley
"Business success relies on networks—why would
philanthropy be any different? Lucy Bernholz has charted how
families and individuals are building "giving portfolios" by using
multiple products and services within the philanthropic sector. She
also challenges the philanthropic service sector to evolve to best
serve these donors and communities. For people just getting started
in giving—and for those already involved—this analysis
provides practical insights into how to get the greatest results
from their philanthropy."
U.S. Trust Company