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Creating Philanthropic Capital Markets: The Deliberate Evolution

ISBN: 978-0-471-64857-4
288 pages
April 2004
Creating Philanthropic Capital Markets: The Deliberate Evolution (0471648574) cover image


Through a coherent framework for pursuing such far-ranging changes, this easy-to-understand book addresses new ways for individuals and organizations to invest grant funds, approach regulatory structures that guide giving, and define their goals, activities, outcomes, and achievements. The author applies basic principles of industrial theory and evolution to examine, with a trained scholar’s eye, how individual organizations, associations, and the philanthropic infrastructure can work more effectively.

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Table of Contents

List of Exhibits.



Designing the Future.

Change Comes Slowly.

The Trillion-Dollar Opportunity.

What Does Better Look Like?

Chapter 1. The Industry of Philanthropy.

Defining the Industry.

Mapping the Landscape of Philanthropic Capital.

Evolutionary Adaptations and the Limits of the Industrial Framework.

Evolutionary Aspects of Philanthropy.

Systems Theory.

The Exceptions Prove the Rule.

The Age of Commercial Charity.

Chapter 2. What the Future Could Look Like.

Why Bother?

Getting There.

Assembly Required.

Not Just Newer, But Better.

Chapter 3. The Forces of Change.

Change Drivers on Society as a Whole.

Demographic Trends.

New Structures for Working.

Globalization and Its Backlash.

Environmental and Community Sustainability.

Change Drivers on the Industry.

Pushing on the Pieces.

Collectively Isolated.

Drivers of Change at the Organizational Level.

Community Foundations Innovate First.

Private Foundations and Changes in the Industry.

The Ties that Bind Foundations Together.

Implications of These Changes.

Imagine the Industry Anew.

Can Philanthropy Change Itself?

Chapter 4. Philanthropic Marketplaces.

Philanthropy and Financial Services: Parallels and Divergences.

Competition in the Philanthropic Marketplace.

Products in the Market.

Philanthropic Alliances.

The Power of Joint Action.

Tied Together at the Top.

Emerging Connections.

Divergent Tensions.

Chapter 5. Public Support for Philanthropy.

Regulated from the Start.

Industry Growth and Public Oversight.

Operating in the Public Eye: Growing Public Attention.

The Potential for Industry Action.

Pressure Points in the Regulatory Framework.

What the Regulatory Framework Should Do.

New Markets, New Approaches to Regulation.

Meaningful Metrics.

Chapter 6. Evolving the Industry.

Aligning Products and Services to Aggregate Resources.

Using Knowledge as an Industry Resource.

Promoting Hybrid Organizations and Strategies.

Redesigning the Industry Infrastructure.

Potential Leverage Points.

The Direction of Evolution.

Chapter 7. New Nodes on the Network.

Organizational Implications.

Partnership Building.

The Role of Money.

Charting Philanthropic Cycles.

Mixing Up the Menu.

New Assessment Strategies.

Buy or Rent?


The Sum of the Parts.

Independent Foundations.

Changing One to Change Many.

Chapter 8. Building New Systems for Social Good.

The Futures We Choose.

New Revenue Systems.

Industry Leadership.

Deliberate Diversity.

Looking Back from the Future.

Copyright Information.




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Author Information

LUCY BERNHOLZ, PhD, is the founder and President of Blueprint Research & Design, a strategy consulting firm specializing in program research and design for philanthropic foundations. As a noted analyst of the philanthropic industry, she has published numerous articles in the trade and general press, and edited many collections and scholarly journals. A portion of the income from the sales of this book will be dedicated to the Blueprint Research & Design corporate giving program. www.blueprintrd.com
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Lucy Bernholz is one of the leading thinkers on the present and future course of philanthropy. Her writings are always a step ahead of the rest and this book is no exception. Her thoughts and analysis on the philanthropic sector, where it is headed and what is required from leaders like us, are both timely and visionary. She urges us to reimagine ourselves as an industry and identifies the practical steps we can take as donors and foundations to build philanthropic capital markets that will help us achieve our social missions.
Alexa Cortes Culwell, CEO
Charles and Helen Schwab Foundation

"Now that all the philanthropic hype of the late 90’s has died down, what are the true, key trends for the future? What really matters? Bernholz articulately identifies the vital issues we all must focus on if we are going to capitalize on those trends and optimize philanthropy’s future."
Paul Shoemaker, Director
Social Venture Partners Seattle

Lucy Bernholz combines the rigor of a trained scholar with the street smarts of an experienced practitioner. This combination ma kes her an indispensable guide to the philanthropic marketplace. Creating Philanthropic Capital Markets provides her most provocative theories and visions, and therefore is a must read for anyone who wants to understand, influence or participate effectively in what she calls the new era of commercial charity.
Katherine Fulton, Partner
Global Business Network and the Monitor Group

"Lucy Bernholz's critical analysis and clear language has captured the key issues in today's philanthropy and made it accessible to the non-technical reader. Our foundation's Board was able to make several significant operational decisions by beginning with Bernholz's analysis of the future of foundations."
Marvin Shotland, President
The Jewish Community Foundation of Los Angeles

"Lucy Bernholz's newest book is a lively and engaging exploration of the dynamic new philanthropy industry in America. It functions as a kind of ‘charitable GPS’ guiding the reader across the fascinating, varied, and shifting terrain of 21st Century charitable giving. But more importantly, it offers a well-conceived blueprint of new ways that private charitable resources can-and should-be better leveraged for greater effectiveness and impact in the public benefit sector."
Peter Hero, President
Community Foundation Silicon Valley

"Business success relies on networks—why would philanthropy be any different? Lucy Bernholz has charted how families and individuals are building "giving portfolios" by using multiple products and services within the philanthropic sector. She also challenges the philanthropic service sector to evolve to best serve these donors and communities. For people just getting started in giving—and for those already involved—this analysis provides practical insights into how to get the greatest results from their philanthropy."
Jeff Shields
Vice President
U.S. Trust Company

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