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How to Manage Profit and Cash Flow: Mining the Numbers for Gold

ISBN: 978-0-471-64995-3
234 pages
August 2004
How to Manage Profit and Cash Flow: Mining the Numbers for Gold (0471649953) cover image
"Finally, a book that provides invaluable hands-on financial and accounting concepts for use by the thousands of frontline business owners and managers battling for survival each and every day. While 'Wall Street' gets the headlines, 'Main Street' gets the job done."
-Robert Svet, CEO, President, & Founder, The Eastridge Group of Staffing Companies

"In today's competitive business environment, decisions must be made in a quick, reliable, and confident manner. This book provides CEOs, business owners, and managers clear, concise, and easy-to-understand business financial management concepts to make these types of value-added business decisions."
-John Atencio, President & Founder, John Atencio Jewelry

How to Manage Profit and Cash Flow provides streetwise advice and practical strategies for business managers and other professionals who need to make critical business decisions. From methods for analyzing past and future profit and cash flow information to differences between massaging the numbers and cooking the books, short, to-the-point chapters that are visually appealing will help you see through opaque accounting terminology and allow you to gain a firm grip on how to manage profit and cash flow in your business.

Through three comprehensive sections: "Birthing a Business," "Building a Business," and "Selling or Burying a Business," as well as an Accounting and Financial Glossary, How to Manage Profit and Cash Flow discusses key issues, including:
* Investing in assets
* Preventing fraud
* Handling taxes
* Raising capital
* Finding cash for growth
* Terminating a business
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PART ONE: Birthing a Business.

1. Making Profit: Getting to a Good Bottom Line 3

2. Wringing Cash Flow from Profit: It Ain’t Over Until You See the Money.

3. Investing in Assets: It Takes Money to Make Money.

4. Raising Capital: The Ultimate Sale.

PART TWO: Building a Business.

5. Getting a Grip on Profit—Instead of Operating by the Seat of Your Pants.

6. Safeguarding and Improving Profit: The Profit Power of Price Versus Volume.

7. Growing Pains: Finding Enough Cash for Growth.

8. Taxes and More Taxes: If It Can Be Taxed, It Is Taxed.

9. Preventing Fraud against Business: Controls for Combating Fraud Attacks.

10. Managing Your Profit Accounting: You Might Massage the Numbers, but Don’t Cook the Books.

PART THREE: Selling or Burying a Business.

11. Business Valuation: The Endgame.

12. Terminating a Business: When the Dog No Longer Hunts.

Accounting and Financial Glossary.


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John A. Tracy is an award-winning Professor Emeritus of Accounting at the University of Colorado at Boulder. He is also the author of How to Read a Financial Report, The Fast Forward MBA in Finance, and Accounting For Dummies, all published by Wiley.

Tage C. Tracy is a financial and business consultant. He is a CPA and graduated with honors from the University of Colorado at Boulder.

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This book will follow the same format as How to Read a Financial Report; short, to-the-point chapters and visually appealing exhibits. The major sections of the book would be organized around the fundamental uses of financial reports by business managers--to know what's going on, to evaluate the business against relevant benchmarks, to compare its performance and situation with a prior period, to plan and prepare for the coming period, etc. It will be a concise guide to explain how managers use the information in financial reports to make decisions and control the financial affairs of the company. 
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