WELL-KNOWN AND RESPECTED COMPANY: Loews Corp is a diversified financial company whose primary holdings include the wholly owned Loews Hotels, CNA Financial Corporation (one of the largest US insurers), Lorillard (oldest US tobacco company), Bulova Watches and Diamond Offshore Drilling. (Company is not affiliated with Loews Theaters!)

STRONG ENDORSERS: The book has endorsers such as President Bill Clinton and Pat Riley.

APPEALING MESSAGE FOR STUDENTS ENTERING THE BUSINESS WORLD:  This "handbook" will be indispensable reading for students entering the business environment. The key changes Tisch focuses on are those of relationships, namely: transformation of the business/workforce relationship, transformation of the business/government relationship, and a transformation of the relationship between business managers and owners.