Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
CHAPTER 1: The Journey Begins.
CHAPTER 2: Have I Got a Deal for You.
CHAPTER 3: Morris Air Spreads Its Wings.
CHAPTER 4: Off to Southwest.
CHAPTER 5: Opening Up New Skies.
CHAPTER 6: A Different Kind of Airline.
CHAPTER 7: Preparing for Departure.
CHAPTER 8: JetBlue Takes Flight.
CHAPTER 9: Making Air Travel Entertaining.
CHAPTER 10: Keeping Customers Happy.
CHAPTER 11: The Technology Advantage.
CHAPTER 12: Getting the Word Out in Style.
CHAPTER 13: Dealing with Disaster.
CHAPTER 14: Preserving the Culture.
CHAPTER 15: Looking to the Future.
CHAPTER 16: David Neeleman’s Rules for Succeeding in Any Business.
James Wynbrandt is a New York—based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Avionics News, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company’s founding. His articles on business and aviation have also appeared in The New York Times, Forbes, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.
By the time he founded JetBlue in 1999, Neeleman had already pioneered many of the boldest innovations in aviation, including e-ticketing, automatic ticket machines, and at-home reservation staffs. Backed by farsighted investors, among them George Soros, JetBlue busted the biggest myth in airlines by proving that a low-cost carrier can also beat the majors on service. While Wynbrandt clearly idolizes Neeleman as a curious blend of saint and gladiator, his idol does deserve our gratitude. It took this hyperactive dreamer to put a fresh face on a tired industry, to show at long last that customers, not old-line carriers, are charting the future of commercial aviation. (Fortune, June 28, 2004)
Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry (US $24.95)
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