 The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
ISBN: 978-0-471-65950-1
Hardcover
272 pages
September 2004
US $27.95
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JEFFREY J. FOX is the author of the Wall Street Journal and New York Times bestseller How to Become a CEO. He is also the founder and President of Fox & Company, Inc., a management consulting firm that specializes in marketing strategy development and sales effectiveness.
RICHARD C. GREGORY is a Senior Consultant with Fox & Company. He leads Fox’s Dollarization Consulting and Training practice, which helps clients develop innovative approaches to articulating and quantifying the value they deliver to their customers.
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