Business Ethics: Mistakes and Successes
October 2004, ©2005
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Before coming into academia, he spent thir5teen years in retailing with the predecessor of Kmart (S.S. Kresge), J.C. Penney, and Dayton-Hudson and Target. Positions held included store management, central buying and merchandise management.
His first textbook, Marketing; Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing. Other books, Retailing, Sales Management, and Marketing Research, Followed.
In 1976, the first Marketing Mistakes Supplemental book was published, and brought a new approach to case studies: student-friendly books, and ones more relevant to career enhancement that existing books, In 1983, Management Mistakes was published. These books are now in the 9th and 8th editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics: Violations of the Public Trust, which was the predecessor to this Business Ethics Mistakes and Successes. He is listed in Who's Who in America, and Who's Who in the World.