Business Ethics: Mistakes and Successes
October 2004, ©2005
About the Author.
Chapter 1. Introduction and Perspective.
PART I: CONTEMPORARY VIOLATIONS OF THE PUBLIC TRUST.
Chapter 2. MetLife: Deceptive Sales Tactics.
Chapter 3. Ford Explorers with Firestone Tires-A Killer Scenario.
Chapter 4. ADM: Price Fixing, Political Cronyism, and a Whistleblower.
Chapter 5. Al Dunlap Savages Sunbeam and Scott Paper.
Chapter 6. United Way: A CEO Batters a Giant Nonprofit.
Chapter 7. Tobacco: Long Callousness to Public Health.
Chapter 8. The Savings and Loan Disaster: Managements Repudiating Their Responsibility.
Chapter 9. WorldCom/MCI: Massive Accounting Fraud.
PART II: CLASSIC ETHICAL VIOLATIONS.
Chapter 10. General Motors' Corvair vs. Ralph Nader: Triggering the Age of Consumerism.
Chapter 11. Union Carbide: Assaulting the Ohio Valley.
Chapter 12. Union Carbide's Bhopal Catastrophe.
Chapter 13. Nestle's Infant Formula: Pushing An Unsafe Product in Third World Countries.
Chapter 14. The Dalkon Shield: Ignoring User Safety.
Chapter 15. Exxon's Alaskan Oil Spill-Environmental Destruction on a Giant Scale.
Chapter 16. ITT: Heavy-Handed Interference in a Foreign Government.
Chapter 17. Lockheed: Overseas Bribery Gone Rampant.
Chapter 18. General Dynamics: Fleecing U.S. Taxpayers.
PART III: QUESTIONABLE ETHICAL CONDUCT.
Chapter 19. Wal-Mart:A Big Bully?
Chapter 20. Nike-Using Cheap Overseas Labor Ethical?
Chapter 21. DaimlerChrsyler: Flagrant Misrepresentation of a Merger.
PART IV: PARAGONS OF GOOD ETHICS PRACTICES.
Chapter 22. Johnson and Johnson's Tylenol Scare-The Classic Example of Responsible Crisis Management.
Chapter 23. Herman Miller: Role Model in Employee and Environmental Relations.
Chapter 24. Conclusions: Lessons from the Past.
Before coming into academia, he spent thir5teen years in retailing with the predecessor of Kmart (S.S. Kresge), J.C. Penney, and Dayton-Hudson and Target. Positions held included store management, central buying and merchandise management.
His first textbook, Marketing; Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing. Other books, Retailing, Sales Management, and Marketing Research, Followed.
In 1976, the first Marketing Mistakes Supplemental book was published, and brought a new approach to case studies: student-friendly books, and ones more relevant to career enhancement that existing books, In 1983, Management Mistakes was published. These books are now in the 9th and 8th editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics: Violations of the Public Trust, which was the predecessor to this Business Ethics Mistakes and Successes. He is listed in Who's Who in America, and Who's Who in the World.
22 engaging, readable cases ranging from Union Carbide's Bhopal Catastrophe to the accounting fraud at MCI/Worldcom
A combination of cases from current situations, classic ethical failures, questionable ethical dilemmas, along with examples of good ethical practices
Includes a wealth of additional material for students and instructors including:
thought provoking discussion questions
debates and devil's advocate positions
information and issues boxes
invitations for further research
A final chapter provides a summary and gives students lessons they can help them later in their careers