 How to Start, Run, and Stay in Business: The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality, 4th Edition
ISBN: 978-0-471-67184-8
Paperback
288 pages
May 2005
US $16.95
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Preface.
1. Getting Started.
2. Preparing Your Business Plan.
3. Determining the Best Location.
4. Your Building.
5. Structuring the Business.
6. Recordkeeping and Taxes.
7. Financial Statements.
8. Obtaining Capital.
9. Inventory and Distribution.
10. Setting the Price.
11. Staffing.
12. Managing and Motivating.
13. Developing Your Promotional Strategy.
14. Selling and Servicing.
15. Safeguarding Your Business.
16. International Marketing.
17. Franchising.
18. Getting Help.
Index.
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