 May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story
ISBN: 978-0-471-67889-2
Hardcover
240 pages
January 2005
US $19.95
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Foreword.
Preface.
Acknowledgments.
Part ONE: Believe in the Brand.
Chapter ONE: Everyone Needs a Little Attention, Brands Need a Lot.
Chapter TWO: True Confession: Good for the Soul, Great for the Brand.
Chapter THREE: Brand-Stand: Your Platform for Success.
Chapter FOUR: Bring On the Brand.
Part TWO: Build the Brand.
Chapter FIVE: Making a Brand Impression.
Chapter SIX: Brand Relativity.
Chapter SEVEN: Planning for Your Brand.
Chapter EIGHT: Getting Results from Your Brand.
Chapter NINE: Sustaining the Results You Get from Your Brand.
Chapter TEN: Conclusion—Back to You.
Notes.
Index.
About the Author.
