 Economics of Strategy, 4th Edition
ISBN: 978-0-471-67945-5
Hardcover
632 pages
August 2006
US $116.95
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Primer: Economic Concepts for Strategy.
PART ONE: FIRM BOUNDARIES.
1. The Evolution of the Modren Firm.
2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.
3. The Vertical Boundaries of the Firm.
4. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.
5. Diversification.
PART TWO: MARKET AND COMPETITIVE ANALYSIS.
6. Competitors and Competition.
7. Strategic Commitment.
8. The Dynamics of Pricing Rivalry.
9. Entry and Exit.
10. Industry Analysis.
PART THREE: STRATEGIC POSITION AND DYNAMICS.
11. Strategic Positioning for Competitive Advantage.
12. Sustaining Competitive Advantage.
13. The Origins of Competitive Advantage: Innovation, Evolution, and Environment.
14. Agency and Performance Measurement.
PART FOUR: INTERNAL ORGANIZATION.
15. Incentives in Firms.
16. Strategy and Structure.
17. Environment, Power, and Culture.
18. Strategy and the General Manager.
Glossary.
Name Index.
Subject Index.
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