 MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)
ISBN: 978-0-471-68054-3
Hardcover
320 pages
September 2004
US $34.95
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Acknowledgements.
SECTION I: PEOPLE, MANAGEMENT, AND POICY.
Chapter 1. Human Resources.
Chapter 2. Organizational Behavior.
Chapter 3. Leadership and Team Building.
Chapter 4. Ethics.
Chapter 5. Negotiation.
SECTION II: MONEY; ECONOMICS, FINANCE, AND ACCOUNTING.
Chapter 6. Accounting and Finance.
Chapter 7. International, National and Local Economics.
SECTION III: MARKETS AND STRATEGY.
Chapter 8. Marketing, Strategy and Competitive Analysis.
Chapter 9. Advertising and Promotion.
Chapter 10. Communications and Presentations.
SECTION IV: SYSTEMS AND PROCESSES.
Chapter 11. Project Management.
Chapter 12. Management Information Systems.
Chapter 13. E-Commerce and the Use of the World Wide Web.
Chapter 14. Quality Issues and Systems.
Index.
