Nonprofit Essentials: The Capital Campaign
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"Walker’s book offers the rare and wonderful combination of both sophistication and simplicity. It is sophisticated in the depth of experience and knowledge it reflects yet simple to read and easy to use. Every beginner should read it for the strategic overview and ‘dog ear’ it for future referral on specific dilemmas. Every old work horse in the business should peruse it, marking those places Walker tells us what is changing and how to react to it."-- Martha W. Gilliland, Ph.D. Chancellor University of Missouri-Kansas City
"This book by Julie Walker provides a comprehensive and practical guide on fundraising essentials that should serve as the Bible for nonprofits everywhere. I keep it on my desk at all times."--Adrienne Brooks Vice President for Institutional Advancement, Xavier University of Louisiana