 The Small Business Bible: Everything You Need To Know To Succeed In Your Small Business
ISBN: 978-0-471-68431-2
Paperback
448 pages
December 2004
US $19.95
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CHAPTER 1. In the Beginning.
CHAPTER 2. Choosing the Right Business.
CHAPTER 3. Buying an Existing Business.
CHAPTER 4. Understanding Your Market.
CHAPTER 5. Calculating Your Startup Costs.
CHAPTER 6. Write a Winning Business Plan.
CHAPTER 7. Structuring Your Business.
CHAPTER 8. The Money Hunt.
PART II: Setting Up Shop.
CHAPTER 9. Location, Location, Location.
CHAPTER 10. Branding 101.
CHAPTER 11. Products and Inventory.
CHAPTER 12. Successful Pricing Strategies.
CHAPTER 13. Small Business Technology.
CHAPTER 14. Small Business Software.
PART III: Money.
CHAPTER 15. Accounting Ease.
CHAPTER 16. Making a Profit.
CHAPTER 17. Getting and Extending Credit.
CHAPTER 18. Insurance.
CHAPTER 19. Get a Handle on Taxes.
CHAPTER 20. Legal Ease I.
CHAPTER 21. Legal Ease II.
PART IV: Growing Your Business.
CHAPTER 22. Successful Advertising Strategies.
CHAPTER 23. Marketing Muscle.
CHAPTER 24. Your Web Presence.
CHAPTER 25. Exodus.
PART V: Dealing with People.
CHAPTER 26. Hiring and Firing.
CHAPTER 27. Employee Benefits Demystified.
CHAPTER 28. Training and Motivating Your Staff.
CHAPTER 29. Extraordinary Sales and Exemplary Customer Service.
PART VI: Franchises.
CHAPTER 30. Selecting the Right Franchise.
CHAPTER 31. Franchise Success Secrets.
PART VII: Home-Based Businesses.
CHAPTER 32. The Home-Based Business.
CHAPTER 33. Successful Home-Based Business Strategies.
PART VIII: Business on a Shoestring.
CHAPTER 34. The Shoestring Entrepreneur.
CHAPTER 35. Marketing on a Shoestring.
PART IX: Small Business Success Strategies.
CHAPTER 36. Small Business Success Secrets I: Money.
CHAPTER 37. Small Business Success Secrets II: Vision.
APPENDIX Sample Business Plan.
References.
Index.
About the Author.
