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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (0471690163) cover image
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Alice M. Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword by)
ISBN: 978-0-471-69016-0
Hardcover
352 pages
September 2005
US $35.00 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
  • Hallmark Features
  • Reviews
  • FIFTH BOOK IN THE SUCCESSFUL KELLOGG SERIES:
  • Business Week has consistently rated Kellogg the #1 business school for marketing.
  • SOLID CONTRIBUTOR LIST: Not only does this title fit into Kellogg’s most highly regarded subject area – marketing – but the contributors are leaders in the field.

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