WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

United States Change Location

cart.gif CART |  MY ACCOUNT |  CONTACT US |  HELP    
Wiley.com
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (0471690163) cover image
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Alice M. Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword by)
ISBN: 978-0-471-69016-0
Hardcover
352 pages
September 2005
US $35.00 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Other Available Formats: E-Book

  • Description
  • Table of Contents
  • Author Information
  • Hallmark Features
  • Reviews
“…rich in stories…rich in insights” (The Economist, 26th November 2005)

Buy Both and Save 25%!

+ Buy Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (List Price: US $35.00)
with Kellogg on Marketing, 2nd Edition (List Price = US $29.95)
Total List Price: US $64.95
Discounted Price: US $48.71
You Save: US $16.24 Add BOTH to Cart
Cannot be combined with any other offers. Learn more.
Share This    Printer-ready version