Entrepreneur and Small Business Problem Solver, 3rd EditionISBN: 978-0-471-69283-6
Paperback
426 pages
December 2005
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Chapter 1: So You Want to Go into Business for Yourself.
SECTION I: FINANCIAL PROBLEM SOLVING.
Chapter 2: What You Need to Know about the Legal Aspects of Going into Business.
Chapter 3: Sources of Capital and How to Get a Loan.
Chapter 4: Business Insurance—What You Need and What You Do Not Need.
Chapter 5: Financial Management.
Chapter 6: Credit in Today’s Economy: When to Give Credit and How to Collect Money Owed You.
Chapter 7: Record Keeping Is Vital—What Records You Need and How to Keep Records Easily.
Chapter 8: Doing Marketing Research: Easily, Quickly, and Profitably.
SECTION II: MARKETING PROBLEM SOLVING.
Chapter 9: How to Find and Introduce a New Product or Service.
Chapter 10: How to Price Your Products and Services for Maximum Prof its.
Chapter 11: How to Build Your Business with Advertising and Publicity.
Chapter 12: How to Sell and Build Your Own Sales Organization.
Chapter 13: How to Make Money with Trade Shows.
Chapter 14: Making Money with E-Commerce.
Chapter 15: How to Develop a Marketing/Business Plan.
SECTION III: MANANAGEMENT PROBLEM SOLVING.
Chapter 16: Protecting Your Ideas.
Chapter 17: How to Recruit and Hire New Employees.
Chapter 18: How to Manage Your Most Valuable Resource: People.
Chapter 19: How to Avoid Getting Ripped Off.
Chapter 20: How to Use the Computer and Advanced Technologies to Stay Ahead of the Competition.
APPENDIX: Useful Internet Sites for Entrepreneurs and Small Businesses.
INDEX.
