Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 3rd Edition
October 2008, ©2009
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New update for 2007 includes new internet, visual, and mixed mode guide. New appendix contains: the importance of applying visual design theory and concepts to questionnaire construction; principles for conducting web surveys; and principles for designing and implementing mixed-mode surveys (whereby the same questions are asked of different respondents by different survey modes).