Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 3rd Edition

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and more recently, internet surveys. The opportunities and complications afforded by this book, which has been thoroughly updated and revised to account for these changes and others, makes it even more indispensible. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.