 The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
ISBN: 978-0-471-70323-5
Hardcover
256 pages
December 2004
US $27.95
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Acknowledgments.
CHAPTER 1: The Affluent Opportunity.
CHAPTER 2: Getting into the Affluent Mind.
CHAPTER 3: Creating the Right Sales Environment.
CHAPTER 4: Overcoming Social Self-Consciousness.
CHAPTER 5: Becoming One with the Affluent.
CHAPTER 6: Affluent Finishing School.
CHAPTER 7: Becoming Magnetic.
CHAPTER 8: Becoming Even More Magnetic: Internet Savvy.
CHAPTER 9: Mastering Ritz-Carlton Service and FedEx Efficiency.
CHAPTER 10: The Secret to Affluent Loyalty.
CHAPTER 11: Maximizing Your Affluent Sales Opportunity.
CHAPTER 12: The 12 Commandments of Affluent Selling.
Appendix.
References.
Index.
About the Author.
