 Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
ISBN: 978-0-471-70359-4
Hardcover
368 pages
December 2005
US $39.95
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"It provides an insight into how they [companies such as Hershey and Hewlett-Packard] have used category management to succeed and how to apply their methods in your own organisation." (Supply Management, April 2006)
