BOB NELSON is founder and President of Nelson Motivation, Inc., an innovative management training and consulting firm headquartered in San Diego. He is an internationally recognized expert in the areas of management, motivation, and empowerment; recognition and rewards; performance and productivity enhancement; and leadership.

PETER ECONOMY is Associate Editor of Leader to Leader, the award-winning publication of the Peter F. Drucker Foundation. Nelson and Economy are also the authors (with Ken Blanchard) of Managing For Dummies.