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Intellectual Property & Licensing
 The Art and Science of Technology Transfer
ISBN: 978-0-471-70727-1
Hardcover
408 pages
April 2006
US $80.00
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Acknowledgments.
About the Author.
Preface.
Introduction.
PART ONE: The Game of Technology Transfer.
Chapter 1: The Pieces.
Chapter 2: The Board.
Chapter 3: Strategies.
PART TWO: Market Research.
Chapter 4: Finding the Customer.
Chapter 5: Competing Technology.
Chapter 6: Markets.
PART THREE: Strategy.
Chapter 7: Positioning the Technology for the End User.
Chapter 8: Launch Tactics.
PART FOUR: Doing Deals.
Chapter 9: Finding the Target.
Chapter 10: Valuing the Technology.
Chapter 11: Doing the Deal.
Chapter 12: The Twelve-Step Program.
Index.
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