The Art and Science of Technology Transfer
"Phyl Speser's personality comes across in the text-complicated,
intrigued, highly rational, insightful, rich in context, and fun.
She had me smiling throughout. This work represents the next
chapter of the technology transfer profession's development, where
it will be all about getting to market with a studied awareness of
value. Phyl gives us the tools to get there with a great read, just
the focus we are needing in the profession."
—Jill A. Tarzian Sorensen, JDExecutive Director, Johns Hopkins Technology Transfer, The Johns Hopkins University
"Phyl Speser is one of the pioneers in developing the modern
practice of technology transfer and in The Art & Science of
Technology Transfer, she shares her experiences and philosophy in a
well-written, highly readable book that is packed with case studies
of both success and failure."
—Ashley Stevens, Director, Office of Technology Transfer, Boston University
"This readable book is a must for anyone wanting to look at the
technology transfer process from a novel viewpoint. Rather than
just recite the nuts and bolts of the process, it illustrates
theoretical concepts with real world, practical examples. Any
reader will come away with new and useful ways of looking at, and
doing, this business."
—Kenneth H. Levin, PHD, Deputy DirectorUniversity of Chicago Office of Technology & Intellectual Property (UCTech)
"An amazing compendium of philosophy, science, and practical
experience that converge to form, literally, the art and science of
technology transfer. On any given page, you may find a quote from
Plato, a mathematical formula, an intriguing anecdote by the
author, or a practical 'how-to' statement. It's written in a very
engaging style that keeps you turning from page to page . . .
there's enough material in this book to launch a college course on
Technology Transfer-nothing is left out!"
—David Snyder, Vice President-Technology Commercialization Science Applications International Corporation (SAIC)
"This is an excellent introduction to sorting out the complex
world of technology transfer, eminently useful to both
practitionersand students. The text is thorough, filled with the
practical examples, details, and guidelines useful to learn and
practice this often-arcane subject, while never losing sight of an
overarching paradigm for getting new technology out of the lab and
into the market. I am certain that other teachers will find it as
valuable as I have."
—Lawrence Aronhime, Faculty Associate and Lecturer, The Johns Hopkins University, 2005 recipient Johns Hopkins Alumni Association Excellence in Teaching Award
"A clear and entertaining presentation of the complexities of
technology transfer and intellectual property, this book provides
usable, practical information to students and practitioners on
every page. The Art & Science of Technology Transfer
provides a well-crafted immersion in the processes and practices of
moving ideas into the marketplace."
—Phil Weilerstein, Executive Director,National Collegiate Inventors and Innovators Alliance (NCIIA)
About the Author.
PART ONE: The Game of Technology Transfer.
Chapter 1: The Pieces.
Chapter 2: The Board.
Chapter 3: Strategies.
PART TWO: Market Research.
Chapter 4: Finding the Customer.
Chapter 5: Competing Technology.
Chapter 6: Markets.
PART THREE: Strategy.
Chapter 7: Positioning the Technology for the End User.
Chapter 8: Launch Tactics.
PART FOUR: Doing Deals.
Chapter 9: Finding the Target.
Chapter 10: Valuing the Technology.
Chapter 11: Doing the Deal.
Chapter 12: The Twelve-Step Program.
The Art and Science of Technology Transfer (US $108.00)
-and- Technology Licensing: Corporate Strategies for Maximizing Value (US $189.50)
Total List Price: US $297.50
Discounted Price: US $217.08 (Save: US $80.42)