Knowing the true market value of your business -- even before the business is officially for sale -- is essential. But to understand the complex issues behind business valuation, you need the trusted guidance of someone who knows how this process works.

In Valuing Your Business, Frederick Lipman -- a corporate attorney and former Wharton lecturer with more than forty years' experience in M&As, sales of companies, and IPOs -- reveals the proven strategies for managing valuation before selling a business.

This straightforward guide leads you through the entire process from beginning to end, addressing topics such as:

• How to enhance the value of a business
• Hidden costs and pitfalls to watch for and avoid
• Where to find expert attorneys and accountants
• Techniques for negotiating a deal that will maximize the sale price while avoiding unnecessary taxes
• Strategies for marketing a business to buyers without alarming staff, suppliers, competitors, and the media
• And much more.

If you're selling or contemplating selling a business, Valuing Your Business, is the only book you'll need.