![]() Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job
ISBN: 978-0-471-71484-2
Paperback
288 pages
September 2005
US $19.95
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Acknowledgments.
Introduction.
Chapter 1: Why You Need to Become a Guerrilla Job-Hunter
The New Global America.
PART I: YOUR GUERRILLA MIND.
Chapter 2: Your Guerrilla Mind-Set
Head Games: Shape Up Your Attitude.
Chapter 3: Your Guerrilla Job-Hunting Strategy
Think Like a General—Work Like a Sergeant.
Chapter 4: Logistics—Building Your War Room
Set Yourself Up to Win.
Chapter 5: Your Research Plan
Research: The Guerrilla’s Competitive Edge.
PART II: WEAPONS THAT MAKE YOU A GUERRILLA.
Chapter 6: Secret Weapons
Overhauling Your Conventional Weapons.
Chapter 7: Twenty-First Century Digital Weapons
If You Build It, They Will Come for You . . ..
Chapter 8: Your Public Relations Strategy
PR Is Not Just for Products.
PART III: TACTICS THAT MAKE YOU A GUERRILLA.
Chapter 9: Guerrilla Networking
A Radical Approach.
Chapter 10: Fearless Cold Calling
A Fresh Alternative.
Chapter 11: 13 Creative Ways to Find a Job
Breakthrough Strategies.
Chapter 12: Accelerated Job Search Techniques for Veterans
An Insider’s View.
PART IV: YOUR GUERRILLA JOB-HUNTING CAMPAIGN.
Chapter 13: Sample Campaigns
The Force Multiplier Effect in Action.
Chapter 14: Hand-to-Hand Combat
Winning the Face-to-Face Interview.
Chapter 15: Negotiating the Deal
How to Bargain with Confidence.
Chapter 16: Ready Aye Ready.
Appendix 1: Call Logs.
Appendix 2: eXtreme Makeover Resume Samples.
Appendix 3: Compensation Checklist.
Appendix 4: Value-Based Resume.
Appendix 5: Example of the Only Cover Letter You Will Ever Need.
About the Authors.
Index.

