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Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job
ISBN: 978-0-471-71484-2
Paperback
288 pages
September 2005
US $19.95 Add to Cart

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Other Available Formats: Adobe E-Book
  • Description
  • Table of Contents
  • Author Information
Foreword.

Acknowledgments.

Introduction.

Chapter 1: Why You Need to Become a Guerrilla Job-Hunter
The New Global America.

PART I: YOUR GUERRILLA MIND.

Chapter 2: Your Guerrilla Mind-Set
Head Games: Shape Up Your Attitude.

Chapter 3: Your Guerrilla Job-Hunting Strategy
Think Like a General—Work Like a Sergeant.

Chapter 4: Logistics—Building Your War Room
Set Yourself Up to Win.

Chapter 5: Your Research Plan
Research: The Guerrilla’s Competitive Edge.

PART II: WEAPONS THAT MAKE YOU A GUERRILLA.

Chapter 6: Secret Weapons
Overhauling Your Conventional Weapons.

Chapter 7: Twenty-First Century Digital Weapons
If You Build It, They Will Come for You . . ..

Chapter 8: Your Public Relations Strategy
PR Is Not Just for Products.

PART III: TACTICS THAT MAKE YOU A GUERRILLA.

Chapter 9: Guerrilla Networking
A Radical Approach.

Chapter 10: Fearless Cold Calling
A Fresh Alternative.

Chapter 11: 13 Creative Ways to Find a Job
Breakthrough Strategies.

Chapter 12: Accelerated Job Search Techniques for Veterans
An Insider’s View.

PART IV: YOUR GUERRILLA JOB-HUNTING CAMPAIGN.

Chapter 13: Sample Campaigns
The Force Multiplier Effect in Action.

Chapter 14: Hand-to-Hand Combat
Winning the Face-to-Face Interview.

Chapter 15: Negotiating the Deal
How to Bargain with Confidence.

Chapter 16: Ready Aye Ready.

Appendix 1: Call Logs.

Appendix 2: eXtreme Makeover Resume Samples.

Appendix 3: Compensation Checklist.

Appendix 4: Value-Based Resume.

Appendix 5: Example of the Only Cover Letter You Will Ever Need.

About the Authors.

Index.