JOE VITALE is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Hermann Children's Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.