 Bringing Your Product to Market...In Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea, 2nd Edition
ISBN: 978-0-471-71553-5
Paperback
400 pages
June 2005
US $24.95
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Introduction: Fast-Track Inventing: A Game Anyone Can Play.
PART I: PREPARE FOR SUCCESS.
Chapter 1: Step 1. Evaluate Potential Ideas: Recognize the Moneymakers.
Chapter 2: Step 2. Look Like a Winner: Demonstrate Business Savvy and Customer Knowledge.
Chapter 3: Step 3. Build a Business Foundation: Line Up Key Helpers and Financing.
Chapter 4: Step 4. Prepare for Kickoff: Decide on Patents and Prototypes.
Chapter 5: Step 5. Choose the Right-Fast Track Strategy: Understand What Works Best for Your Product.
PART II: THE FAST TRACK: LICENSING YOUR IDEA
Chapter 6: Step 6A. Prove the Concept: Demonstrate Why Your Product Is “Hot”.
Chapter 7: Step 7A. Choose Your Targets: Determine Which Companies Will Benefit the Most.
Chapter 8: Step 8A. Preserve Your Capital: Use Low-Cost Tactics for Landing a License.
Chapter 9: Step 9A. Develop a Licensing Plan: Find the Quickest Way to Market.
Chapter 10: Step 10A. Sell Your Concept: Create the Highest Value for Your Product.
PART III: THE FAST TRACK: TURBO-OUTSOURCING.
Chapter 11: Step 6B. Prove the Concept: Establish That the Product Will Make Money.
Chapter 12 Step 7B. Choose Your Partners: Find Distribution and Manufacturing Partners to Accelerate Sales.
Chapter 13: Step 8B. Preserve Your Capital: Encourage the Manufacturer to Pick Up the Up-Front Costs.
Chapter 14: Step 9B. Develop a Marketing Plan: Create the Backup for a Successful Deal.
Chapter 15: Step 10B. Sell Your Deal: Motivate Companies to Move Quickly.
PART IV: THE LONG-TERM INVESTMENT: BUILDING A COMPANY.
Chapter 16: Step 6C. Prove the Concept: Establish That the Product Will Make Money.
Chapter 17: Step 7C. Choose Your Sales Strategy: Determine How to Become a Significant Market Force.
Chapter 18: Step 8C. Preserve Your Capital: Structure Deals to Keep Control.
Chapter 19: Step 9C. Develop a Business Plan: Creating High Value for Your Company.
Chapter 20: Step 10C. Sell Your Product: Motivate Customers and Distribution.
Appendix A: The Go-No-Go Decision Matrix.
Appendix B: Checklists before Starting the Introduction Process.
Appendix C: Sample Documents.
Appendix D: Web Addresses for Inventor Stories.
Glossary.
Resources.
Index.
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