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Pick Me: Breaking Into Advertising and Staying There (0471715573) cover image
Pick Me: Breaking Into Advertising and Staying There
ISBN: 978-0-471-71557-3
Paperback
240 pages
August 2005
US $19.95 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
  • New To This Edition
  • Hallmark Features
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Buy Both and Save 25%!

+ Buy Pick Me: Breaking Into Advertising and Staying There (List Price: US $19.95)
with Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (List Price = US $29.95)
Total List Price: US $49.90
Discounted Price: US $37.42
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