  Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do
ISBN: 978-0-471-71749-2
Hardcover
272 pages
March 2006
US $65.00
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About the Author.
Introduction.
Section 1: Preplanning.
Section 2: The Logic of Strategic Positioning.
Section 3: The Formal Points of Control.
Section 4: Prepare.
Section 5: Scan Your Future.
Section 6: Scan for Internal Strengths.
Section 7: Decide Where to Be.
Recipe Card: How to Devise a Statement of Desired Strategic Position.
Appendices: Toolkit.
Introduction to Appendices.
A. Quick Start.
B. National Research with Personal Perspectives.
C. Brainstorming/Clustering Technique.
D. Weighted Voting Techniques.
E. Media Markets.
F. Future Scan Form.
G. Data Sources for Competitive Research.
H. Attention Board Members and Staff: Develop Your Own Personal Strategic Position.
Index.
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Buy Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do
(List Price: US $65.00)
with Strategic Planning for Nonprofit Organizations: A Practical Guide and Workbook, 2nd Edition (List Price = US $45.00) Cannot be combined with any other offers. Learn more. |
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