Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional AdvertisingISBN: 978-0-471-71837-6
Hardcover
304 pages
May 2005
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JOSEPH JAFFE is President and founder of jaffe, LLC (www.getthejuice.com), a new marketing consulting practice. Prior to consulting, he was Director of Interactive Media at TBWA\Chiat\Day and OMD USA. His past and current clients include Kmart, Absolut Vodka, Embassy Suites, Cunard, the AAAA, Reuters, MSN, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.
There is life after thirty. Test your strength, endurance, and flexibility at www.lifeafter30.com or join the conversation at www.jaffejuice.com.
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