Acknowledgments.

CHAPTER 1: Introducing Intangibles.

How This Book Is Organized.

What Is Valuation Anyway?

CHAPTER 2: History and Taxonomy.

Types of Intangible Assets.

Identifiable Intangibles.

Unidentifiable Intangible Assets.

Liabilities.

What Is Not an Intangible Asset.

Summary.

Additional Resources.

CHAPTER 3: Theory of and Research on Intangible Assets.

Some Economic Characteristics of Intangibles.

Growth in Intangible Assets.

Researching the Value of Intangible Assets.

Summary.

CHAPTER 4: Accounting for Intangibles.

Identifiable and Unidentifiable Intangible Assets.

To Expense or Capitalize.

Goodwill Paradox: Why Ever Pay More than Fair Value?

Summary.

CHAPTER 5: Portfolio of Intangible Economic Benefits (PIE-B).

Proto-Assets.

Introducing the PIE-B.

Perspectives on the PIE-B.

Summary.

CHAPTER 6: Income Approach and Intangibles.

Steps to the Income Approach.

Present Value Formula.

Estimating the Discounted Cash Flows.

Soda Machine as Proto-Asset?

Discussion.

Income Approach and Intangibles.

Options Model.

Summary.

Appendix to Chapter 6.

CHAPTER 7: Market Approach and Intangibles.

Introduction to the Market Approach.

Some Features of the Market Approach.

Elasticity: A Useful Economic Concept.

Comparable Firms.

Unidentifiable Intangibles and Comparables.

Summary.

Appendix: Sources for Comparables.

CHAPTER 8: Cost Approach and Intangibles.

Original Cost.

Book Cost.

Replacement Cost.

Summary.

CHAPTER 9: Intangible Assets and Litigation.

Panduit Test.

Market Definition.

Georgia Pacific Factors.

Trade Secret Framework.

Famous Dilution.

Summary.

CHAPTER 10: Intangible Assets: Strategy and Securitization.

Bowie Bonds.

Identification.

Dynamic Securitization.

Extension.

Off–Balance Sheet Intangibles.

Insecurity—The Case of the Recording Industry.

Summary.

CHAPTER 11: Conclusion.

Toward a Theory of Ephemeral Assets.

Summary.

Additional Resources.

Notes.

References.

Index.

About the Author.