 Type Rules!: The Designer's Guide to Professional Typography, 2nd Edition
ISBN: 978-0-471-72114-7
Paperback
208 pages
March 2006
US $50.00
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Acknowledgments.
Introduction.
Chapter 1: A Brief History of Type.
Sounds to Symbols.
Gutenberg and Movable Type.
Phototype.
Herb Lubalin.
Into the Digital Age.
Exercises:
Design Guidelines, Nancy Sharon Collins.
Historical Design, Ilene Strizver.
Typographic Timeline, Ilene Strizver.
Chapter 2: From Metal to Mac: Understanding Font Technology.
What is a Font?
Font Formats.
Type 1 (or PostScript) Fonts.
TrueType Fonts.
OpenType Fonts.
Hinting.
Font Management Utilities.
Techtip: Font Icons.
Typetip: Style-Linked Fonts.
Exercise:
Keyboard Layout Charts, Ilene Strizver.
Chapter 3: What Makes a Typeface Look the Way It Does?
Parts of a Character.
Type Categories.
Serif.
Sans Serif.
Scripts.
Handwriting.
Blackletter.
Titling Fonts.
Decorative and Display.
Typetip: One- and Two-storey “a”s and “g”s.
Exercises:
Think Like a Type Designer, Ilene Strizver.
Personal Type Specimen Book (Individual Project), Ilene Strizver.
Type Specimen Book and Typeface Analysis (Group Project), Audrey G. Bennett.
On Beyond Zebra: The 27th Letter Assignment, Virginia Rougon Chavis.
Chapter 4: Selecting the Right Type for the Job.
Design Goals.
Legibility and Readability.
What Makes a Good Typeface?
Text vs. Display.
Typographic Illustration.
Script, Calligraphic, and Handwriting Fonts.
When the Best Font for the Job Isn’t a Font.
Type Families.
Dos and Don’ts.
Mixing It Up.
Typetip: Type Specimens.
Typetip: A Bodoni by Any Other Name….
Exercises:
A Garamond is a Garamond is a Garamond…or is It? Ilene Strizver.
Why Are All the Scary Typefaces Pointy? Christopher Andreola.
Legibility and Readability Study, Peter Bain, Ilene Strizver.
Chapter 5: Basic Techniques for Emphasis.
Italics.
Boldface (or Weight Contrast).
Underscores.
Techtip: Underlines in QuarkXPress.
Point Size.
Cap vs. Lowercase.
Wide vs. Narrow.
Changing Typestyle.
Changing Color or Shade.
Exercises:
Typographic Hierarchy Study, Elizabeth Resnick.
Currency Redesign, Jimmy Moss.
Chapter 6: Advanced Techniques for Emphasis.
Initial Caps.
Small Caps.
Oldstyle Figures.
Indents.
Ligatures.
Techtip: Ligatures in QuarkXPress.
Swash Characters.
Alternate Characters.
Techtip: Glyph Palettes.
Exercise:
Expressive Typography, Stephanie Nace.
Chapter 7: Basic Fine-Tuning and Tweaking.
Type Size.
Line Length.
Line Spacing (Leading).
Techtip: Auto Leading.
Alignment.
A Few Words About Rags.
Widows and Orphans.
Typetip: Adobe Text Composer.
Typetip: Baseline Shift.
Techtip: Baseline Shift in Adobe InDesign & QuarkXPress.
Exercises:
Concert Poster Design, Frank Armstrong.
Information Hierarchy Book, David Kadavy.
Chapter 8: Advanced Fine-Tuning and Tweaking.
Hyphenation.
Techtip: Discretionary Hyphens.
Hung Punctuation (or Optical Alignment).
Techtip: Hung Punctuation in Adobe InDesign.
Visual Alignment.
Typetip: Type on a Curve.
Kerning.
Typetip: Kerning Units.
Techtip: Adjusting Kerning.
Typetip: Proportional vs. Tabular Figures.
Techtip: Adjusting Tracking.
Tracking (or Letterspacing).
Techtip: Adjusting Word Spacing.
Word Spacing.
Exercises:
Type Poster, David Kadavy.
Spacing, Kerning, and Visual Alignment Exploration, Ilene Strizver.
Chapter 9: Typographic Typos and How To Avoid Them.
Hyphen, En Dash, and Em Dash.
Quotation Marks.
Techtip: Smart Quotes.
Typetip: Smarten-up Your Quotes Manually.
Apostrophes.
Spaces.
Exercise:
Editorial Design, Ilene Strizver.
Chapter 10: Signs, Symbols, and Dingbats.
Register, Trademark, and Copyright Symbols.
Bullets.
Ellipses.
Parentheses, Brackets, Braces, and Angled Brackets.
Accents.
Typetip: Creating Accented Characters.
Euro.
Fractions.
Techtip: Fractions in QuarkXPress.
Typetip: Build Your Own Fractions.
ITC Zapf Dingbats.
Exercises:
Typographic Principles Card Set, Regina Rowland.
Spa Brochure, Ilene Strizver.
Chapter 11: Designing Your Own Typeface.
Handwriting Fonts: A Good Place to Begin.
Three Approaches to Designing a Typeface.
Professional Guidelines.
Exercises:
Introduction to Type Design: Symphony, James Montalbano.
Digitize Your Signature, James Montalbano.
Glossary.
Bibliography.
Picture Credits.
Digital Font Foundries.
Index.
