WAYNE W. ECKERSON is the Director of Research and Services for The Data Warehousing Institute (TDWI), a worldwide association of business intelligence and data warehousing professionals that provides education, training, certification, and research. Eckerson has seventeen years of industry experience, most of which has been spent covering business–intelligence issues and technologies. Eckerson is the author of many in-depths reports, a columnist for several business and technology magazines, and a noted speaker and consultant in the business intelligence industry. He can be reached at weckerson@tdwi.org.