  Pricing on Purpose: Creating and Capturing Value
ISBN: 978-0-471-72980-8
Hardcover
400 pages
February 2006
US $73.95
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This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.
Other Available Formats: E-Book
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Pricing probably has a more direct impact on profitability than most other factors, yet little authoritative information has been published about it and companies adopt various approaches, not all geared to getting the most for their products or services. This unique book advocates a practical, purposeful, profitable approach to pricing.
- Focuses exclusively on the art of pricing, and emphasizes the value to the customer.
- Discusses topics such as what and how people buy, the value proposition, the fallacy of commodity thinking, and the labor versus the subjective theories of value
- Includes examples of the 5 Cs of value (comprehend, create, communicate, convince, and capture),
- Includes real-life examples from a multitude of industries and well-known entrepreneurs.
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(List Price: US $73.95)
with Pricing for Profitability: Activity-Based Pricing for Competitive Advantage (List Price = US $120.95) Cannot be combined with any other offers. Learn more. |
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