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Textbook
Geo-Business: GIS in the Digital OrganizationISBN: 978-0-471-72998-3
Hardcover
416 pages
January 2008, ©2008
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- The only book to present the advantages of spatially enabling existing enterprise systems, written from an organizational perspective.
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Includes an introduction to GIS and how they can be integrated into an organizations existing information infrastructure.
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Numerous real-world case studies make the case for how GIS is currently making businesses better, and how the reader can apply the same techniques to their industry or organization.
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Includes discussion of cost/benefit analysis for GIS, and ROI analysis.
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Discussion of the technology is mostly kept at the survey level, leaving most of the technical and theoretical underpinnings of GIS and IT to specialized books.
