 Persuasion: The Art of Getting What You Want
ISBN: 978-0-471-73044-6
Hardcover
256 pages
September 2005
US $24.95
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Foreword by Jeffrey Gitomer.
Preface.
Acknowledgments.
About the Author.
1. Manipulation.
2. Persuasion.
3. Persona—The Invisible Persuader.
4. Transferring Power and Credibility.
5. Storytelling.
6. Gurudom.
7. Desire to Believe.
8. Familiarity.
9. Exclusivity and Availability.
10. Curiosity.
11. Relevancy.
12. Permission Granting.
13. The Quick Persuaders.
14. The Persuasion Equation.
15. Persuasive Selling.
16. Persuasive Advertising.
17. Persuasive Negotiating.
18. Persuading the Masses Electronically.
19. Mastering Persuasion—The Art of Getting What You Want.
Persuasion Resources.
Recommended Readings.
Index.
