Persuasion: The Art of Getting What You Want
"Dave has exposed the secrets of the most powerful persuaders in
the world. This book is a step-by-step guide to changing minds and
deeply influencing people in person, in print, on the air, or
anyplace else you need to persuade. This book makes persuasion so
easy and predictable that it may be the most dangerous persuasion
book ever written . . . especially if it ends up in the hands of
—Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires
"Dave Lakhani tells you everything you've just got to know about
persuasion in this book. It is written provocatively, yet clearly.
And it is sure to open your mind while enriching your bank account.
I highly recommend it. Fasten your seatbelt when you read it. It
takes you on a thrilling ride!"
—Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books
"Dave Lakhani understands persuasion like few do and is able to
break the process down so anyone can understand and use it. I
highly recommend this book to anyone who hopes to improve their
ability to sell, market, advertise, or negotiate."
—Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs
"Man, talk about persuasive. Dave convinced me to read and
review his book, and I don't even like the guy."
—Blaine Parker, author of Million-Dollar Mortgage Radio
"Too few books actually put into practice what they promote.
Dave Lakhani breaks the mold with this satisfying, powerful
—John Klymshyn, author of Move the Sale Forward
About the Author.
3. Persona—The Invisible Persuader.
4. Transferring Power and Credibility.
7. Desire to Believe.
9. Exclusivity and Availability.
12. Permission Granting.
13. The Quick Persuaders.
14. The Persuasion Equation.
15. Persuasive Selling.
16. Persuasive Advertising.
17. Persuasive Negotiating.
18. Persuading the Masses Electronically.
19. Mastering Persuasion—The Art of Getting What You Want.
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Persuasion: The Art of Getting What You Want (US $35.00)
Total List Price: US $53.95
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