 Capital Ideas: The Improbable Origins of Modern Wall Street
ISBN: 978-0-471-73174-0
Paperback
360 pages
June 2005
US $19.95
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- Successful first edition. The first edition sold about 40,000 copies in softcover. It was published by Simon and Schuster, under the Free Press imprint.
- Author reputation. Peter Bernstein is a giant in the investment industry. Without question, he is the preeminent historian of modern investment and finance. He is the most widely-known, most respected, and best-selling author in professional investment and finance.
- Broad audience. Bernstein’s books are popular with professionals in investment, finance, and economics – that’s the foundation of his audience. But clearly Bernstein’s appeal transcends the boundaries the financial world. Fundamentally, his books are about the history of ideas and how the ideas are manifested in the real world – and, as such, he appeals to intellectually active readers who may have only a casual interest in finance and investment.
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