Hans V. A. Johnsson is President of Sound Communications, a partner in RealBiz International AB, and Senior Advisor at Kreab, a leading consulting firm in Europe. His background includes leading positions in international banking and engineering industries, with the last twenty years spent mostly in the United States. He served three years on the board of the Advertising Research Foundation in New York and three years as president of the Connecticut Chapter of the BMA.

Per Erik Kihlstedt is the founder of RealBiz International AB, a company that provides virtually accounting-free methods and tools for strategic business analyses. RealBiz's portfolio of clients includes major companies in the automotive, power equipment, industrial tool, insurance, international business development, railroad, telecom, and retail industries, as well as hundreds of small and medium-sized companies.