 Patterns of Entrepreneurship, 2nd Edition
ISBN: 978-0-471-73750-6
Paperback
432 pages
March 2006
US $113.95
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List of Cases.
PART ONE: STARTING THE VENTURE.
Chapter 1. The Entrepreneurial Process.
Chapter 2. The Art of Innovation—Developing Ideas and Business Opportunities.
Chapter 3. Analyzing the Market, Customers, and Competition.
Chapter 4. Setting up the Company Objectives.
PART TWO: SOURCES OF FINANCING.
Chapter 5. Financing the Closely Held Company.
Chapter 6. Equity Financing for High Growth.
PART THREE: IMPLEMENTATION.
Chapter 7. Discovering Value in Intellectual Property: The Competitive Edge.
Chapter 8. Business Models and the Power of Information.
Chapter 9. Managing the Money.
PART IV: PATTERNS OF ENTREPRENEURSHIP: BUILDING AND EXITING.
Chapter 10. Scaling and Harvesting the Venture.
Chapter 11. Putting it all Together—Writing the Winning Business Plan.
Chapter 12. Communicating the Opportunity and Making a Presentation.
Notes.
Glossary of Terms.
Index.
Chapter Notes.
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