Nonprofit Essentials: Major Gifts
--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana
Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
1 Introduction to Major Gifts.
2 Building a Major Gifts Program.
3 Board Leadership.
4 Making the Case for a Major Gift.
5 Cultivation of Major Gift Prospects.
6 Soliciting Major Gifts.
7 Motivating Donors: Recognition and Stewardship.
8 Special Opportunities in Major Gifts.
- Part of the AFP/Wiley Fund Development Series.
- Uses real-world examples, exhibits, and tips and techniques to help the reader comprehend the subject matter quickly.
- Author Julia Walker is an independent fundraising consultant who has raised over $600 million in capital campaigns and is a frequent presenter at seminars and workshops on this subject.
Buy Both and Save 25%!
Nonprofit Essentials: Major Gifts (US $54.00)
-and- Nonprofit Essentials: Recruiting and Training Fundraising Volunteers (US $63.00)
Total List Price: US $117.00
Discounted Price: US $87.75 (Save: US $29.25)