Nonprofit Essentials: Major Gifts
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--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana
Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
Buy Both and Save 25%!
Nonprofit Essentials: Major Gifts (US $47.50)
-and- Nonprofit Essentials: Recruiting and Training Fundraising Volunteers (US $55.00)
Total List Price: US $102.50
Discounted Price: US $76.87 (Save: US $25.63)