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Nonprofit Essentials: Major Gifts

ISBN: 978-0-471-73837-4
240 pages
April 2006
Nonprofit Essentials: Major Gifts (0471738379) cover image


"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."
--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
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Table of Contents


1 Introduction to Major Gifts.

2 Building a Major Gifts Program.

3 Board Leadership.

4 Making the Case for a Major Gift.

5 Cultivation of Major Gift Prospects.

6 Soliciting Major Gifts.

7 Motivating Donors: Recognition and Stewardship.

8 Special Opportunities in Major Gifts.



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Author Information

Julia Ingraham Walker has been a fundraising professional for over twenty years in the Gulf South. Her professional background is in major gifts. During her tenure at Tulane University, she hired, supervised, and directed the activity of a large staff of major gift officers both in and out of campaigns for over ten years. As a consultant to numerous capital campaigns over the past six years, she has had significant experience developing strategy on major gift fundraising for a diverse group of non-profits. Her experience ranges from museums to secondary schools, arts organizations, community nonprofits, and institutions of higher education.
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New to This Edition

This practical, useful, and accessible book helps nonprofit professionals move their advancement program to a whole new level.  
  • Part of the AFP/Wiley Fund Development Series.
  • Uses real-world examples, exhibits, and tips and techniques to help the reader comprehend the subject matter quickly.
  • Author Julia Walker is an independent fundraising consultant who has raised over $600 million in capital campaigns and is a frequent presenter at seminars and workshops on this subject.
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"This comprehensive volume covers major gifts extensively and integrates this area of development into the overall field. In the current economic situation, where more and more attention is being paid to major donors as other areas lag, it is a timely, complete and helpful addition to the quality resources available to us." (CharityChannel.com, 9/8/08)
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Nonprofit Essentials: Major Gifts (US $58.50)

-and- Nonprofit Essentials: Recruiting and Training Fundraising Volunteers (US $63.00)

Total List Price: US $121.50
Discounted Price: US $91.12 (Save: US $30.38)

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