 Shake That Brain: How to Create Winning Solutions and Have Fun While You're At It
ISBN: 978-0-471-74210-4
Hardcover
224 pages
February 2006
US $19.95
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Part One: Attitude – Or – How to Prepare Your Brain for “New and Improved” Behavior.
1: Be DARING.
2: Be PREPARED.
3: Be OPTIMISTIC.
4: Learn That MISTAKES Are GREAT.
5: Have FUN with It.
6: Don’t Feel Like a NINCOMPOOP.
Part Two: Actions – Or – How to Shake Those New Ideas Loose.
7: Question Your ASSUMPTIONS.
8: Ask GOOD Questions.
9: Take an “OPPOSITES” Approach.
10: Never Take NO for an ANSWER.
11: Look for ELEGANT Solutions.
12: Try Some EMPATHY.
13: Look for the WORST Solution Possible.
14: Turn Your NEGATIVES into POSITIVES.
15: Ask Yourself, “What Can I IMITATE?”
16: Ask Yourself, “What Would _______ DO? ”
17: Ask STRANGERS for Help.
18: Never Take YES for an ANSWER.
19: WRITE It Down!
20: Walk AWAY from It.
Part Three: Selling – Or – How to Avoid Having to Scream, “Why doesn’t anyone get this great idea that could just win a Nobel Prize!?”
21: Sell It to YOU.
22: Sell It to OTHERS.
23: BUILD It.
24: Demonstrate Its Value with P.O.P.
25: Get SUPPORT for It.
26: Call It Something CATCHY.
27: Be PERSISTENT.
28: KEEP Having FUN with It.
Notes.
About the Author.
Index.
