 Loyalty Myths: Hyped Strategies That Will Put You Out of Business—and Proven Tactics That Really Work
ISBN: 978-0-471-74315-6
Hardcover
272 pages
September 2005
US $24.95
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"Strong stuff...[the authors] offer some well-researched loyalty truths" (Telegraph, November 2005)
"...full of ideas and suggestions...likely to be useful to anyone working in the field." (Research Magazine, May 2006)
