Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
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Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work (US $24.95)
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