 How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
ISBN: 978-0-471-74483-2
Hardcover
272 pages
November 2005
US $29.95
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LAWRENCE L. STEINMETZ, PhD, is President of High Yield Management, Inc., and the author of twelve books. An expert on high-priced selling, he has consulted with many Fortune 500 companies and trained more than 200,000 salespeople in public and private seminars and keynote addresses.
WILLIAM T. BROOKS is a leading authority on sales and sales management. A Certified Management Consultant, he has delivered thousands of presentations, training sessions, and keynote addresses. He is also the author of The New Science of Selling and Persuasion, also from Wiley.
