  Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
ISBN: 978-0-471-74495-5
Hardcover
288 pages
September 2006
US $29.95
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PROMOTION ON MARKETINGPROFS.COM: The author’s website publishes a popular weekly newsletter that goes to 130,000 marketing professionals, with an average of 8,000 new signups per month. Member organizations of MarketingProfs include IBM, Procter & Gamble, Visa, 3M, Google, Microsoft, Intel, and GE, among other market leaders. Marketingprofs.com will: publish highlights from the book; feature the book in an upcoming marketing awards program; sponsor a webcast with a presentation by Young and a panel of senior marketers; sponsor a “webcast” with a lead presentation by the author and a panel of senior marketers; and email their newsletter subscribers with a link to buy the book on Amazon.
ENDORSEMENTS FROM JACK TROUT & OTHER LEADING MARKETERS
AUTHOR PLATFORM: In addition to promotions through MarketingProfs.com, the authors will promote the book at several marketing conferences, as well as speaking engagements (e.g., the conference organizer, IIR, has expressed interest in including the author as a speaker in several 2005 marketing conferences), corporate workshops, and Executive Education Programs at business schools.
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Buy Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
(List Price: US $29.95)
with Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (List Price = US $18.95) Cannot be combined with any other offers. Learn more. |
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