 Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
ISBN: 978-0-471-74719-2
Hardcover
272 pages
January 2006
US $24.95
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From this book, students will learn:
- Blogging is not just another tactical communications distribution channel, but a new strategic medium that benefits both companies and customers
- Why businesses of all sizes and in all places should blog
- Why such traditional taboos such as praising competition or publicly discussing product prior to launch make sound business sense in today’s new Conversational Era
- How a poor understanding of blogs is costing one small specialty manufacturer $10 million in replacement products for disgruntled customers
- How a reviled software giant is seeing a new public image of openness develop thanks to thousands of active employee blogs
- What an outspoken NBA owner does with his blog to connect to team fans
- What employers and employees should know about hiring and firing due to blogging and a code of ethics for blogging
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